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How immersive technology is reinventing the in-store customer experience

Saurabh Gupta leads product strategy for Ultraleap’s retail solutions in his role as VP OOH. In this blog, Saurabh talks about how touchless technology is helping to create a seamless omnichannel approach for brands and consumers.


Bricks-and-mortar retail has seen a fundamental shift in recent years. Contrary to predictions from the early days of the internet, shopping remains a fiercely popular leisure activity.


Today, shopping in-store is most successful when it’s part of a wider omnichannel experience. Out in the real world, retailers are looking to provide a sense of theatre and an unforgettable brand experience, alongside a seamless transition between physical shops and digital platforms.


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