Saurabh Gupta leads product strategy for Ultraleap’s retail solutions in his role as VP OOH. In this blog, Saurabh talks about how touchless technology is helping to create a seamless omnichannel approach for brands and consumers.
Bricks-and-mortar retail has seen a fundamental shift in recent years. Contrary to predictions from the early days of the internet, shopping remains a fiercely popular leisure activity.
Today, shopping in-store is most successful when it’s part of a wider omnichannel experience. Out in the real world, retailers are looking to provide a sense of theatre and an unforgettable brand experience, alongside a seamless transition between physical shops and digital platforms.
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